Analyse music video

This is Ed Sheeran You need me, i don't need you. This music video is different compared to Ed Sheeran music video The A Team as this has a story line to it which is a young homeless girl in London getting into drugs and prostitution.
This video doesn't follow the codes and conventions of pop music videos as the video is all shot in black and white instead of it being colourful and the codes and conventions suggest for music videos. Throughout the whole video it every now and than picks up items from the lyrics and features them on the video. This represents things that have have happened in the artist  life. The main actor in the video uses synlanguage to tell the story lyric by lyric. As the codes and conventions suggest there are usually dance routines which are shown in this between some of the signs from the actor. The editing in the video are fast straight cuts to different images this goes with the speed of the song this can also be said about the flashing lights in the background.
This song appeals to teenagers as they might have got into a simular situation possible from a break up from a relationship. But it also suggest the way the artist Ed Sheeran became famous and the lyrics suggest that he wasn't the smartest person and talks about how he does not have lots of money and this could suggest the reason why he might not need the person as he makes lots of money now. He also talks about how everyone is a unique.
The fashion suggested by the actor could tell the audience that the actor is from possible a working class family as the actor is wear a baseball style coat and jeans. The video has not got a setting as it is set inside a studio which has been blanked out.