Analyse websites

Layout and Design

• Usability- Easy website to use with clear links and clear features like the music player and video. 
• Grid System- The access to over parts of the website is easy with all the main features going down under titles. The rest of the information is on the menu system on the top of the page.
• Centre of page- This follows on the website is almost the same with the main information on the left hand side and some links placed on the right. Also the menu is almost central/top this helps for easy access.
• Background and font colour- the background colour could be classed as dark but they do not actually have a background colour as the N-Dubz website has an animation in the background. The font colour on the menu bar is orange with black background which helps the audience see the words clearer as they use opposite colours.
• Images- The images in the website are shown with the band in all their pictures, with the inclusion of the band in the top left hand corner helps show the group and the name so the audience know who the name and the members of the band.

Technical codes

On the website there are many pictures of the band in photoshots or at gigs/ concerts. Videos and a music player is included for the entertainment of the viewer, The vidoes include insides to the group and information of up coming events for fans also vidoes at concerts are shown to get a fill for the gorups effect to the wider audience.

Terms of content

The content of the website is many for entertainment purposes as the website itself is colour and easy to use with a large music player on the top of the page to play music from the group the music player has large and simple buttons as symbols in a bubble shape. The adverts on the page are not related to the band themselves but promote large companies.

Genre

Fitting in with the genre the website shows the text of the group in a urban graffeti style which fits in with the hip-hop theme of the music.

Traget Audience

This website fits in with the target audience as the website appears to be in the style of the modern age with urban/ street culture as the theme of the website. The Taget audience would most probably be teenagers living in rough areas needing a way to get through their problems.

Codes and Conventions of Websites

Layout and Desgin

Usability- Easy to use site with clear areas for naviation around the website.
Grid System- Separate sections of a website to present information in small, easy to access segments.
Centre of Page- Used for main content with navigation tools on the left and/or across the top of the page and links to more infromation on the right.
Background and Font colour- Used to separate different types of information.
Images- Used to illustrate as much as possible to add visual interest.

Technical Codes Used

Certain technical codes are now a common place on websites. Most websites have moving images or audio content and something for the audience to do on the website for interest or interation. This content are provided depentent on what the website is like a music website would have downloadable music/ videos or downloadable content.

Content

Websites with factual infromation may look different compared to a site for entertainment. There are different titles on different sites as they would be focus on only one type of information.

Genre

Websites are based on existing genres (e.g. Broadsheets or Tabliod Newspapers) the web desgin uses recognisable codes and conventions to ensure that the audience recognise the genre.

Target Audience

Most audiences may find a certain layout and design appealing conpared to others. A key issue with websites is the way they attempt to encourage audience activity and interactivity to attract audiences in and persuade them to return or pass on information impaortant to the site.

Analyse music video

This is Ed Sheeran You need me, i don't need you. This music video is different compared to Ed Sheeran music video The A Team as this has a story line to it which is a young homeless girl in London getting into drugs and prostitution.
This video doesn't follow the codes and conventions of pop music videos as the video is all shot in black and white instead of it being colourful and the codes and conventions suggest for music videos. Throughout the whole video it every now and than picks up items from the lyrics and features them on the video. This represents things that have have happened in the artist  life. The main actor in the video uses synlanguage to tell the story lyric by lyric. As the codes and conventions suggest there are usually dance routines which are shown in this between some of the signs from the actor. The editing in the video are fast straight cuts to different images this goes with the speed of the song this can also be said about the flashing lights in the background.
This song appeals to teenagers as they might have got into a simular situation possible from a break up from a relationship. But it also suggest the way the artist Ed Sheeran became famous and the lyrics suggest that he wasn't the smartest person and talks about how he does not have lots of money and this could suggest the reason why he might not need the person as he makes lots of money now. He also talks about how everyone is a unique.
The fashion suggested by the actor could tell the audience that the actor is from possible a working class family as the actor is wear a baseball style coat and jeans. The video has not got a setting as it is set inside a studio which has been blanked out.

research into simular products

This is Linkin Park which with following the conventions of rock videos the video is filmed using dark colours which make the video seem argressive and angry. Which also shows in the lyrics and the way they say it. This fits in with the speed on the music which is fast and loud. Also following the codes and conventions is the fact that the band is shown performing almost like a promotion to what sorts of performances they perform within concerts.

The mood of the music video is set as soon as the music starts as it shows the lead singer in a hood with his eyes covered in a medium shot which helps see the head and the chest which shows a black hoodie and a angry face. Also shows a hand and pieces of broken metal from nowhere appear from a mist which like the first shot shows the mood of the video. One of the editing peices in the middle of the video shows the camera in a shack which goes with the music in the video.

Digipack

I our group we will be making a 3 side digipack for our choose group. The digipack usually has information on the group, sometimes lyrics and/or pictures of the band. A digipack helps give information for the costumer which is very good for a group who is new which gives insite.